I am a Babyboomer born in the first year of that generation. In my mid-60s, I developed some vaginal discomfort and urinary issues. The Urologist took one look at that area of my body and said, "classic estrogen deficiency". She prescribed Estrace vaginal cream. The cream cleared up all of my problems with a minimum, localized dose of estrogen. Each time I refilled my prescription after that, about once every 9 months, the price increased. After a few years, it began increasing substantially each time.
I finally was recommended to check out the local compounding pharmacy. It is well established in this community and has been so for years with an excellent reputation. They do provide the cream with an easier applicator than I had been provided with at the regular pharmacy.
My compounding pharmacy has only raised the price once in the 7 or so years I have been getting it from them, and they apologized for the small increase.